DESCRIPTION: Effectively market programs, share accomplishments or explain decisions without being misunderstood. This course offers communication and relationship building strategies designed to help promote the right public image.
TARGET AUDIENCE: PIO’s, elected officials, human resources, reporters, recruiters, government employees, public safety professionals, etc.
COURSE OBJECTIVES:
Freedom of Information Act
Press release terminology & timing
Monthly and topic distribution schedules
Understanding The ‘24 hour’ media culture
Using the media to market or repair image
Preparing for interviews, press conferences & MUCH MORE
