COURSE DESCRIPTION: Communicate with consistency, clarity and brevity. Learn strategies for building effective working relationships with the media and public safety professionals.
COURSE OBJECTIVES: Participants receive instruction on the following topics:
Press release terminology & timing
Monthly topic distribution schedules
Understanding The ‘24 hour’ media cycle
Methods to effectively brand, market or repair image
Preparing for interviews, press conferences & MUCH MORE!
TARGET AUDIENCE: (1) Public Information Officers; (2) Human Resource Managers; and (3) Public Safety Professionals; (4) Reporters, Photojournalists & Producers.
CONTACT us to locate or schedule a course/seminar near you.